1. Responsible for this Privacy Policy

LactApp is a mobile application in the health sector that aims to accompany women throughout the period of breastfeeding, i.e. from pregnancy to weaning.

Next, we leave you the data on the company responsible for this Application so that you can contact our team when you need it:


Company name:


Limited Company, registered in the Mercantile Registry of Barcelona


Comte d’Urgell, 96, Entresuelo – 4, CP: 08011 Barcelona



Our domains: and

E-mail address:

[email protected]




From now on, we can refer to our application as «App», «Application» or simply, «LactApp».

  1. Why do we have this Privacy Policy?

From LactApp we want to offer the user a service that is as safe and reliable as possible, informing them in detail about what we do when we collect their information and how we treat it. Therefore, we have developed and implemented this privacy and cookie policy in our company and mobile application to inform you that we guarantee compliance with the security measures required by Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016, regarding the protection of individuals with regard to the processing of personal data and the free circulation of these data, Organic Law 15/1999, of 13 December, on Data Protection (hereinafter, LOPD), Royal Decree 1720/2007, of 21 December, having proceeded to the corresponding declaration of files before the Spanish Data Protection Agency; as well as complying with the provisions of Law 34/2002 of July 11, information society and electronic commerce, regarding the installation of cookies (hereinafter, LSSICE).


  1. Guiding principles of the Privacy Policy

In accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of individuals with regard to the processing of personal data and on the free movement of such data, the guiding principles of this Data Policy will be those of lawfulness, fairness and transparency, purpose limitation, data minimisation (adequacy and relevance), accuracy, limitation of storage time, integrity and confidentiality, as well as proactive liability.

That is to say, we only collect the data necessary for the performance of our activity, deleting them beyond the time necessary or legally established in relation to their specific purpose. The treatment that we carry out is transparent and honest, being able to exercise your rights with respect to the same at any time.

  1. How do we collect your data?

a) Through the registration channel

For registration we collect your email address or your Facebook profile, as you choose, and you can optionally collect your mobile phone.

b) Through our App

Once you register, within our App, we collect the following information and for the following purposes:

      • From the mother, we collect the following data:

        • Name

        • Date of birth

        • Status (pregnancy)

        • City

        • Probable date of delivery, if applicable

        • Number of children

        • E-mail address

        • From the babies, we collect first name, sex, date of birth, weights and sizes reached, as well as other related information such as number of bowel movements.

        • For safeguarding reasons all chat interactions are recorded and internally monitored by different members of our professional chat service team of lactation consultants, midwifes, psychologists, pediatricians and trained infant feeding experts.

The user can at any time modify their information or data through their profile within the application.

c) Through contact mail and/or Social Networks

The user can also contact LactApp, if desired through a contact email: [email protected] or you can also contact our team, through our Facebook profile.


All this data will be stored in a secure server at Amazon, outside the app. And all the communication between the server and the app is made over HTTPS so it is TLS encrypted.

  1. Why do we collect data from the user?

The information indicated in point 4 above is collected and processed by LactApp for six reasons or for six purposes:


  1. To be able to validate the user within the application we collect the email and the phone number.
  2. To allow the user to see the evolution of their queries, annotations and searches made that are recorded in the application we collect the name and the babies’s data (name, sex, date of birth, weights and sizes, number of bowel movements).
  3. To follow up and supervise and improve the application by the person responsible for it.
  4. With specific prior express consent, to access the products section of the application we collect the city.
  5. With specific prior consent, to carry out studies that allow us to know, for example, the type of consultations we receive or from which place/device the connection is made and for how long we collect the city.
  6. With specific prior consent, the participation of LactApp in scientific research on breastfeeding we collect all of the data mentioned in point 4.

Warn the user that at any time, they can modify or delete their information or data through their profile within the application.

With respect to the information collected through email or social networks, we will use it to respond to what the user has indicated in their email or message, as well as to carry out the requested service, where appropriate.


  1. Products section

Within LactApp there is a differentiated section where different products are proposed as well as discount coupons. As specified in the following section, you must give your prior express consent to access it but even if you decide not to do so your ability to use the other features of the application will not be affected.  


  1. Mailing list to receive your own commercial information

Only if you give us your prior express consent to receive your own commercial information will we include your e-mail address in the corresponding database.

At any time you can exercise your rights in relation to the same (described in the following point), including the deletion, ie stop receiving these emails with commercial information itself.

It is possible that these emails are addressed to specific groups of users according to the age of their babies, if this information has been provided.


  1. Chat

LactApp offers the functionality of a chat where you can make specific queries about breastfeeding. Our data protection policy also applies to chat.

Some users send us images and videos through the chat in connection with your queries. Sometimes LactApp participates in study and research projects related to breastfeeding and its possible pathologies and associated problems.

We will only use the images and videos you send us for study, research and training projects with your express consent. This will be collected beforehand and all the corresponding information has been provided.


  1. What other formalities do we take into account?

    • We require express consent

In order to comply with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of individuals with regard to the processing of personal data and on the free movement of such data and with the Organic Law on Data Protection, we expressly require the consent of the user. By virtue of this, by accepting our notices and policies in the spaces indicated for this purpose in our application, you expressly authorise us to process your personal data, in accordance with the purposes set out in this policy, that is, to be able to provide you with the service requested, to keep you up to date with our services and new functionalities or updates of the application and studies on the use of the application, as well as with the express consent of the possibility of using them in studies, research or training.

When you fill in the registration form or register in our application as a user, write to us at the contact email or through social networks, you will freely and unequivocally accept the boxes that appear at the end of each form, if any, or registration, in which you will state that you give us your express consent. In short, it means that you authorize us to treat your data in accordance with the aforementioned purpose.

We also ask for your express consent to send your own commercial information, with news and/or information that we think may be of interest to you.

  • Age of majority

As indicated in the Legal Notice, for the download and/or use of our application, it is necessary that you are of legal age or that you are older than 14 years and younger than 18 years but have the consent of your parents or guardians for it.

  • We guarantee your rights of access, rectification, limitation of the treatment, suppression and opposition of personal data.

At any time and when you consider it convenient, you can make use of your rights of access, rectification, limitation of the treatment, suppression and opposition. To do so, you can contact our team by e-mail: [email protected] or send us a written request to our address. Remember to go to: LACTAPP WOMEN HEALTH, S.L; Pl. Urquinaona, 6, 12B, CP: 08010 de Barcelona.

In both cases, it is essential that you attach a copy of the passport or ID (holder of the data) and indicate in the subject, expressly, the request you want to make: access, rectification, limitation of treatment, deletion or opposition. If you have any doubt about how to do this, please contact our team beforehand and we will tell you the steps to be taken.

In accordance with current legislation, we will reply to your request within one month of receipt. This period may exceptionally be extended for a further two months depending on the complexity and number of requests. In this case you will be informed of the reasons for the delay.

In the event that your application is not processed or you are not in agreement with our way of acting, you have the possibility of submitting a complaint to the corresponding Data Protection Agency.


  1. Security measures in the collection of data

In our application we ensure the security of information and therefore, we use security systems that allow us to maintain the integrity and confidentiality of data collected throughout the process of collecting and processing them.

However, it is necessary for you to understand that Internet security measures are not impregnable and that, therefore, you are obliged to adopt the necessary security measures that correspond to you, apart from introducing certain and reliable data about you and your person, as well as watching over what affects you and corresponds to you, for the security of your information.

Our company, on our side, will proactively try to guarantee your privacy and security at all times, always using the utmost diligence and implementing the appropriate measures.

Although, for example, as a user you are solely responsible for the security measures you adopt in relation to the protection of your password or user. In this sense, LactApp is not responsible for situations where you have not adopted or implemented sufficient security measures. Nor is LactApp responsible for the consequences of this, nor for causes or damages caused by third parties outside this company, nor for reasons of force majeure.

  1. LactApp’s presence on Social Networks

As mentioned before, LactApp has a corporate profile on Google+, Twitter, Facebook and Instagram. In accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of individuals with regard to the processing of personal data and on the free movement of such data and Organic Law 15/1999 of 13 December on data protection, we are responsible for the processing of your data as a user/follower of our profile within these networks. In order to do so, it is necessary that we inform you about how we will process your data from or through these social networks, which we inform you about below.

In this sense, we inform you that, within these networks:

  • We will publish new content in order to disseminate what we do. For example, if we publish new content in our application or blog, it is possible that we disseminate it in these networks.

  • We may also publish promotions of specific services that we want to promote within the application.

  • We will disseminate tweets or mentions that refer to our application, our own or that of third parties but respecting the corresponding rights, where applicable.

  • We will reply to your messages in the shortest and most agile way possible, referring you to contact our team or to leave contact details for a better response, when appropriate or considered appropriate.

As a company or responsible for the treatment, we guarantee the confidentiality in the treatment of your data and the fulfillment of your rights, always in agreement with the established in the European Regulation and the Organic Law of protection of data.

However, we are not responsible for the dumping of sensitive data that the user does through such social networks. In this sense, we recommend that if you have any specific doubt, do not publish it openly and contact our company privately.




  1. Information

In order to improve our navigation offer and offer you better services, in our application we use cookies, which are installed from the domain associated with our application. The cookies we use do not ask for or collect your personal data.

  • What are cookies?

Cookies are small files that store information on the devices of the users who use our application. Their purpose is to determine your browsing preferences. Also, thanks to them, we can evaluate their preferences and we make them serve as indicators, as we said before, to improve our offer of services.

  • What kind of cookies are there?

Below, you will find a table where you can see the type of cookies we use on our platforms, with details of their purpose. However, first of all, it is important that you are clear about the following concepts:

Third-party cookies: These are managed by other companies and installed from their equipment and/or domains to the user’s terminal equipment.

Own cookies: They are managed by our company and installed from our computers to the user’s computer.

Technical biscuits: They are those that allow to the user the navigation through the application and the use of the different options or services that exist in her. For example, to control the traffic and the communication of data, to identify the session, to accede to the parts of restricted access, to remember the elements that integrate a request, in their case, to make the request of inscription or participation in an event, to use elements of security during the navigation and to store contents for the diffusion of videos or sound.

Personalization Cookies: Those that allow the user to access the service with some characteristics, of a general nature, predefined in their terminal or according to what the user defines. For example, the language, the type of browser used to access the service, the content design selected, the geolocation of the terminal and the regional configuration from which the service is accessed.

Advertising biscuits: These are those that allow the efficient management of the advertising spaces that have been included in the application from which the service is provided. They allow to adapt the content of the advertising so that it is relevant for the user and to avoid showing advertisements that the user has already seen.

Statistical analysis cookies: These are those that allow the monitoring and analysis of users’ behaviour on websites. The information collected through this type of cookies is used to measure the activity of websites, applications or platforms, and for the development of navigation profiles of the users of these places, in order to introduce improvements in the service, depending on the usage data made by the user(s).

  • Cookies used by our application:







2 years

Used to monitor user behavior on the platform

Third parties

Google Inc.


10 minutes, from its creation or modification

Use it to differentiate between the different tracking objects created in the session

Third parties

Google Inc.


2 years from installation/upgrade

It serves to distinguish users and sessions. It is created when the JavaScript library is executed and there is no cookie __utma

Third parties

Google Inc


10 minutes

To determine new sessions or visits. The cookie is created when the JavaScript library is run and there is no __utmb cookie.

Third parties

Google Inc


30 minutes

To determine new sessions or visits. The cookie is created when the JavaScript library is run and there is no __utmb cookie.

Third parties

Google Inc


End of browser session

Not used in ga.js. It is configured to interact with urchin.js. Previously, this cookie acted in conjunction with the __utmb cookie to determine if the user was in a new session or visit.

Third parties

Google Inc


6 months

Stores the source of traffic or the campaign that explains how the user got to the site. The cookie is created when the JavaScript library is run.

Third parties

Google Inc


2 years

To store custom visitor variable data. It is created when a programmer uses the _setCustomVar method with a custom visitor variable. It was also used for the retired _setVar method.

Third parties

Google Inc


18 months

It is used to determine the inclusion of a user in an experiment.

Third parties

Google Inc


18 months

It is used to determine the expiration date of experiments in which a user has been included.

Third parties

Google Inc


  • Other monitoring systems

We inform you that in order to offer you the best service according to your movements or queries in the App, we also have a record of the activity of the user in the application itself. Thus, we will be able to store the information from the tests and queries made so that when you connect again you can access your information and we can guarantee that the information is adequate or correct at all times.


  1. How do you accept the use of cookies in our application?

In accordance with the LSSICE, it is necessary that our users are informed prior to navigation through the application and its functionalities of the use, type and purpose of cookies. That is why we inform you about the cookies we use and we make this notice available to you, informing you beforehand of everything you must take into account.

As a general rule, LactApp, when you access its application or web page, will first refer you to this informative text by means of a small Warning or warning; with which by accepting the privacy policy and cookies, you will accept the installation of the cookies in your terminal equipment. If, as a user, you fail to accept the use of cookies and continue browsing, we will understand that there is tacit consent to the use of the cookies described in the previous section.

  1. What process can you use to uninstall cookies from your browser?

If you want to uninstall the cookies from your browser, below you can find some links that you can check depending on the type of browser you have installed on your computer or terminal equipment.

In this sense, we inform you and warn you that, after carrying out the process of uninstalling cookies, from your browser, you may have problems, difficulties or find impediments to access or navigation to certain parts of our application.

  1. Cookies from social networks

LactApp does not manage third party networks and/or platforms, and is not responsible for the cookies used by those platforms. As a user, you are obliged to consult their respective privacy policies and cookies in order to be aware of their type and purpose, as well as to decide whether to accept or reject them. Below are the links to the social networks where we are present and their privacy policies:



This Privacy and Cookie Policy is complemented by the Legal Notice of our platform and application in which you can find out about the rest of the conditions of use and necessary legal information.

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